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In 2014, the world was abruptly introduced to the long held secret of Titans and Monarch.
In 2019, the people were finally shown the scope of that secret and what it all implied for humanity and the Earth.
In the time following that, Monarch added a new goal to their list. A task that only a certain kind of specialized team could succeed at. One that the organization never dreamed of needing before.
The Monarch Social Media Network works tirelessly to improve the public perception of Titans and the organization as a whole.
"A YouTube channel? After everything you've got running so far?" Sam raised an eyebrow at one of the heads assigned to the social media team. Because who better to consult regarding the Internet than a teenage girl?
Madison nodded as she flipped through notes. "It's the next step in the plan. Twitter account for PR and status updates, Instagram for photos, Tumblr ask blogs for less-professional Q&A, Twitch channel for Titan streams, and now-"
"YouTube for videos? Isn't that kind of overkill?"
"No. Snapchat would be overkill." Maddie then paused, suddenly rethinking her statement. "Well... Maybe some Titan stickers and filters wouldn't hurt… Something to think about later."
"But with Twitch streaming," Sam continued, trying to keep things on track before Maddie got any more ideas. "Why bother with another video platform?"
"Because Twitch is only streaming, and you can only do so much with unedited, live feeds. And my plans for the Monarch YouTube channel gears towards edited video." Madison pulled out a sheet from her binder, holding it out for Sam to read. "This is recently compiled data gathered from our surveys and polls. While a majority of citizens worldwide hold trust in Godzilla, not very many of them feel the same for us."
She turned her attention to the projector screen, continuing her prepared slideshow highlighting her plans.
"The goal of the YouTube channel won't just be uploading more Titan content. We can do interviews with members. Lessons on the related paleontology and mythology. Organized video profiles on both Titans and related locations. Casual, fun stuff to give a lighter perception on our outpost crews.
"There's also the potential ad revenue to consider, just like Twitch's donation features. In case the higher ups need a little more convincing," Madison finished, leaving the projector on a slide with only a white dollar sign in the center of a yellow circle.
"And what's with the yellow sign instead of green?" Sam asked. He vaguely knew the yellow symbol was a hot topic among content creators; but given he wasn't particularly invested in those affairs, he could only guess it wasn't good.
Looking back, Madison winced. "Oh, that? That's demonetization. I wasn't entirely planning on getting to that in this meeting, but Dad must've mixed up my files..."
"Is it something we should be worried about?"
"Maybe. It depends. I mean, I don't entirely plan for any risky content, but the algorithms on that site are pretty much a minefield. As are their support systems...but us being a big-name organization, we shouldn't need to worry about catching their attention when- er, if things go wrong."
Sam continued to eye her with stern suspicion. The Monarch Social Media Network was already barred from trying TikTok due to security concerns, despite how ludicrous their algorithms and virality could be. He wondered if YouTube would have to be thrown in the ban-list as well. But… he's watched videos there before. How serious could the problems on that platform be? If it just had to do with monetization, then it shouldn't really be a big deal for them. It wasn't as if their social medias made a considerable amount of their funding. The extra income was nice, but wouldn't be noticeable if cut-off.
"I'll forward your plan for final approval," he finally said. "But I'd like a full report on potential issues the channel could face to go with it."
Grinning, Madison nodded. "I'll get on that right away!"
In 2022, a scandal broke out when the official Monarch YouTube channel was hacked and briefly turned into a crypto-scam. While all their videos were simply unlisted and easily brought back, the sudden livestream advertising cryptocurrency and NFTs confounded the public and sent Monarch staff into a scramble. In spite of all the security measures, even they had fallen to the epidemic of channel-hacking occurring that year. Previously, they would also butt heads with the YouTube staff regarding certain videos being set "for kids" and barring comments, or utterly strange reasons for other videos being flagged for age-restriction. Not even the head of the Monarch Social Media Network could've predicted the grave that the platform was digging for itself and its content creators in the years since their channel began.
But, for a silver-lining, the scandals allowed the issues to reach more eyes and put more pressure on YouTube to address them better. A happier YouTube was soon achieved.