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Published:
2026-03-08
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Jane and Lily in social media

Summary:

The complete video of the CCM commercial is leaked, showing that Shane Hollander and Ilya Rozanov never hated each other.

Somehow, that makes some people to find out about Lily and Jane

Notes:

(See the end of the work for notes.)

Work Text:

Hockey Hot News @hockeyfannews

A new video just dropped!

HOLLANDER AND ROZANOV'S TEN YEARS RIVALRY —FAKE SINCE THE BEGINNING?

Are you surprised? Because we sure are!

Hockey Hot News @hockeyfannews

Video description:

Black screen with white letters. It reads: "I can't reveal my identity —I'd be fired— but know that I work for CCM. In the past months, we have been changin the filing system, and I am one of the many people that works checking all the old records to make them fit in the new system.

I came across this. This are all the non-aired takes of the commercial made by hockey stars Shane Hollander and Ilya Rozanov in 2010.

Then the video changes and shows Hollander and Rozanov skating to the center of the take many times. In some of them they talk —voiced undistinguisable—, and then after many takes they start laughing every time they look at each other.

 

Hockey Hot News @hockeyfannews

A new video just dropped!

HOLLANDER AND ROZANOV'S TEN YEARS RIVALRY —FAKE SINCE THE BEGINNING?

Are you surprised? Because we sure are!

Comments:

Ilya's girlfriend @ilyasgirlfriend
!!!!
They don't look like they hate each other at all

Raiders Fan @r41d3rs
Maybe the rivalry started later?

Fulano @random123
The commercial was ABOUT the rivalry
And they're laughing like they're friends

THE RIVALRY WAS FAKE @hollanov4ever
Oh, but don't they look kinda cute here?

Mengano @metrosos
Oh, no, one of them found it

Sutano @metsforthecup
Go away no one believes your stupid theories

ice boy @goohollanov
No more enemies to lovers then?

Pepepe @hockeyfan123
No but actually this makes sense? Rozanov is known for throwing punches, and he never did it with his so called "rival"

 

H <3 @inlovewithhollander

@shanehollandern24 @theilyarozanov something to say???

Hockey Hot News @hockeyfannews

A new video just dropped!

HOLLANDER AND ROZANOV'S TEN YEARS RIVALRY —FAKE SINCE THE BEGINNING?

Are you surprised? Because we sure are!

Comments:

Hockey for life @h000ckey
they're not answering

H <3 @inlovewithhollander
sus

Felicia @randooo
maybe we should ask someone else

eskas @eskasinhockey
who are their closer friends?

 

Hockey for life @h000ckey

@haydenpike123 @cliffmarly did you know this?

Hockey Hot News @hockeyfannews

A new video just dropped!

HOLLANDER AND ROZANOV'S TEN YEARS RIVALRY —FAKE SINCE THE BEGINNING?

Are you surprised? Because we sure are!

Comments:

Hayden Pike @haydenpike123
No way that's true

Cliff Marlow @cliffmarly
Yeah, no, I can confirm that Rozy is really special about wining to Hollander

ice boy @goohollanov
👀 👀

 

Shane Hollander @shanehollandern24

Why did Hayden called me in panic? And I have like a million of mentions? What's happening?

Comments:

Hockey for life @h000ckey
Check this video

Shane Hollander @shanehollandern24
... Oh

 

H <3 @inlovewithhollander

@shanehollandern24 @theilyarozanov something to say???

Hockey Hot News @hockeyfannews

A new video just dropped!

HOLLANDER AND ROZANOV'S TEN YEARS RIVALRY —FAKE SINCE THE BEGINNING?

Are you surprised? Because we sure are!

Comments:

Hockey for life @h000ckey
they're not answering

H <3 @inlovewithhollander
sus

Shane Hollander @shanehollandern24
Sorry, I was taking a few days without phone

Best hockey player @theilyarozanov
I was busy doing things

Felicia @randooo
maybe we should ask someone else

eskas @eskasinhockey
who are their closer friends?

 

Shane Hollander @shanehollandern24

To adress the recent leaked video of a commercial Rozanov and I did almost ten years ago: no, our rivalry was never faked. We really like the competition with someone on our level.

 

I don't know why people assumed that rivalry meant hate. We never said that.

Comments:

Hollanov for the win @hollyandroz
Shane Hollander confirming that he doesn't hate Ilya Rozanov? I never thought I'll see the day

Best hockey player @theilyarozanov
I like to win. He likes to win. I win. He is a good loser.
Yes we are rivals. Is fun to go against the second best player

Shane Hollander @shanehollandern24
Talking about yourself in third person now?

 

Jonjonjon @watchinghockeyrn

Ok so my cousin is a tech freak and he managed to get the audio of the video clearer.

It's almost unnoticeable, but I swear that Rozanov calls Hollander "pretty"

#hollanovconfirmed ?

Comments:

Amelie @holyhollanov
OMG

Hollanov for the win @hollyandroz
I'M DYING WHAT DO YOU MEAN "PRETTY"?

Shane Hollander @shanehollandern24
He was making fun of me because I had make-up for the session.
He had make-up too

Jonjonjon @watchinghockeyrn
Confirmation of the "pretty"!

THE RIVALRY WAS FAKE @hollanov4ever
how did you get here so fast? were you lurking on the hollanov hashtag? why 👀?

 

Ash @bearswhitbeards

I'm not usually a rpf shipper but hellooo??? Eight years of fake enemies???

Without even their best friends @haydenpike123 and @cliffmarly knowing???

They're gay

Comments:

Hayden Pike @haydenpike123
Please, Shane isn't gay. He's madly in love with Boston Lily. Who is a girl called Lily and lives in Boston.

Cliff Marlow @cliffmarly
Yes, same with Rozy. He has his Jane from Montreal.

Ash @bearswhitbeards
OH MY GOD???

H <3 @inlovewithhollander

Jane and Lily? really?

Hockey for life @h000ckey
who is going to tell them?

Jane @janefrommontreal
Please don't

Hockey for life @h000ckey
JANE!!!???

 

H <3 @inlovewithhollander

Two gay athletes wanting to keep their relationship as a secret, so they use girl names to talk about the other…

AND THEY CHOSE THE TWO MOST OBVIOUS FAKE NAMES?

Comments:

Lily @bostonlily
gay and bi*

Hockey for life @h000ckey
!

Lily @bostonlily
we don't like bi erasure here

 

Hockey for life @h000ckey

Okay, has anyone else noticed this two accounts @janefrommontreal @bostonlily? They were made literally minutes ago, after Hayden Pike and Cliff Marleau revealed accidentally #hollanov

Someone else think they're the real Ilya and Shane?

Comments:

THE RIVALRY WAS FAKE @hollanov4ever
WAIT WHAT? CONFIRMED HOLLANOV? WHAT DID I MISS?

Ash @bearswhitbeards
Oh, girl

Ash @bearswhitbeards
just read this

Jane @janefrommontreal
We could be just two hollanov fans really committed to the bit

Lily @bostonlily
what is hollanov?

Jane @janefrommontreal
My love, you're not helping

H <3 @inlovewithhollander
"MY LOVE" I'M DYING

 

Jane @janefrommontreal

Going to talk serious for a moment. If you're reading this (50 followers in 15 minutes? Not much compared to the 5.3k, but it's a lot of people to know it…) then you probably already think you know who I am.

And yes, that's the point.

Anything you want to say about the thing, address it here and not my main account. Same with @bostonlily.

I'm not ready. Lily doesn't have a citizenship without the job. This isn't a kind of sport where is safe to be out.

I'm assuming most, if not all, of you are shippers. I mean no offense with this, but I know how you usually wok and I know that if we deny it you won't be convinced. And then you all will start doing manifest and theories and it would spread wider, even outside the shippers, maybe even to the press. We don't want that.

So we're asking you to keep it to yourselves. Don't talk about it in a way that could lead to it being public knowledge, please.

 

H <3 @inlovewithhollander

YOU HEARD HIM PEOPLE

We have their lives in our hands. The h*ollanov tag is now only for fanwork and anything fictional. I'm deleting my past post. You should do the same if you talked about it.

Anything real should be addressed as #lilyandjane

@bearswhitbeards @hollanov4ever @h000ckey and @ everyone else who talked about it

Jane @janefrommontreal

Going to talk serious for a moment. If you're reading this (50 followers in 15 minutes? Not much compared to the 5.3k, but it's a lot of people to know it…) then you probably already think you know who I am.

And yes, that's the point...

Comments:

Jane @janefrommontreal
Thanks <3

 

Hockey for life @h000ckey

I already deleted my post, everyone do the same! Let's protect our boys!

Don't use the h*ollanov tag! Use #lilyandjane!

Jane @janefrommontreal

Going to talk serious for a moment. If you're reading this (50 followers in 15 minutes? Not much compared to the 5.3k, but it's a lot of people to know it…) then you probably already think you know who I am.

And yes, that's the point...

Comments:

Jane @janefrommontreal
Thanks <3

 

H <3 @inlovewithhollander

@shanehollandern24 @theilyarozanov something to say???

Hockey Hot News @hockeyfannews

A new video just dropped!

HOLLANDER AND ROZANOV'S TEN YEARS RIVALRY —FAKE SINCE THE BEGINNING?

Are you surprised? Because we sure are!

Comments:

Hockey for life @h000ckey
they're not answering

H <3 @inlovewithhollander
sus

Shane Hollander @shanehollandern24
Sorry, I was taking a few days without phone

Best hockey player @theilyarozanov
I was busy doing things

Jane @janefrommontreal
I am things

H <3 @inlovewithhollander
👀

Jane @janefrommontreal
ILYA YOU CAN'T STEAL MY PHONE AND SAY THINGS LIKE THAT

 

H <3 @inlovewithhollander

@shanehollandern24 @theilyarozanov something to say???

Hockey Hot News @hockeyfannews

A new video just dropped!

HOLLANDER AND ROZANOV'S TEN YEARS RIVALRY —FAKE SINCE THE BEGINNING?

Are you surprised? Because we sure are!

Comments:

Hockey for life @h000ckey
they're not answering

H <3 @inlovewithhollander
sus

Shane Hollander @shanehollandern24
Sorry, I was taking a few days without phone

Best hockey player @theilyarozanov
I was busy doing things

Jane @janefrommontreal
I am things

H <3 @inlovewithhollander
👀

Jane @janefrommontreal
LILY YOU CAN'T STEAL MY PHONE AND SAY THINGS LIKE THAT (Edited)

H <3 @inlovewithhollander
USING THE FIRST NAME I NEVER THOUGHT I'LL SEE THE DAY

Hockey for life @h000ckey
WAIT YOU'RE TOGETHER RIGHT NOW?

 

Jane @janefrommontreal

@h000ckey No :)

[Image description: photo of three foots, clearly over a bed; the extra feet is almost out of the frame, and with a Boston Bears sock.]

Comments:

Hockey for life @h000ckey
You're together for the summer? 🥹❤️

Victorious @hollanov4ever
Doesn't that look like Jane's cottage from the docu?

H <3 @inlovewithhollander
If @bostonlily is with you (and in his phone too I guess) why does he haven't answer anything for a while?

Jane @janefrommontreal
Since I told him about the ship he's been reading everything about it

Lily @bostonlily
I just found this place called ao3

Jane @janefrommontreal
Great. Now he's reading fanfiction about us. Out loud. E-rated.
I am so close to kicking him out of the house...

H <3 @inlovewithhollander
OMG?

Victorious @hollanov4ever
Lily reading fanfics 😂 he's a legend

ice boy @goohollanov
Ok, but why do YOU know about hollanov?

Jane @janefrommontreal
... I check it often to know if people is getting close...

Notes:

Behind the scenes:

Shane: *in panic* they know... what do we do???
Ilya: *shrugs*
Shane: *in damage control mode* ok, let's ask them to delete everything. The less people know it the best

 

Most likely I'll add more, but idk when and it can work as it is, so I'm marking it as complete for now.